Barnes & Noble took the chance when veterans return to American shores. The massive bookstore chains dated back to 1917, when two bookselling businessman William Barnes and Gilbert Clifford Noble collaborated, renaming noble’s existing educational bookstore business in New York as Barnes & Noble.ĭuring World War 2, American soldiers became more familiar with carrying lightweight paperback books. The Rise and Fall of Barnes & Noble Image credit: Press Associate Before jumping to the question of its survival, this article will first point out the crucial events of the massive retailer, Barnes & Noble. However, with the invasion of Amazon offering customers with the best price and convenience, just like other brick-and-mortar chain retailing stores, Barnes & Noble is trying to survive in this digital world. It was so popular that if anyone mentioned books, they must have known Barnes & Noble at that time. Before Amazon challenged the survival of Barnes & Noble, it used to be one of the most iconic places for any American book lovers during the twentieth century.
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